Overview
Includes
- 35.5 hours on-demand video
- 8 articles
- 14 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Requirements
Audience
What Will I Learn?
Course Content
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Getting Started
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Understanding SEO’s Importance
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How Search Engines Work –
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SEO’s Evolution Over Time
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A Quick Look at SEO’s History3:41
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Altavista and Google in 19983:33
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Beating Black Hat SEO Tactics5:43
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The Role of Link Building Today4:20
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Google’s Algorithm Changes Over the Years6:32
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Understanding Google Penalties, Panda, and Penguin Updates4:09
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Wrapping Up SEO’s History4:17
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Session Quiz: SEO’s Evolution Over Time
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Types of SEO
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Types of SEO4:42
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Improving Onsite SEO, Including Website Speed4:36
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Making Your Website Mobile-Friendly3:51
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Exploring Eight Key On-Page SEO Factors5:35
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Mastering Keyword Research4:09
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Creating SEO-Friendly Content3:43
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Using Alt Tags and Images4:33
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Understanding HTML Microdata5:12
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Maximizing Internal Links5:16
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Off-Page SEO: Natural Brand Discussions and Link Building4:46
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Session Quiz: Types of SEO
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Measuring SEO
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Wrapping Up