Table of Contents
Reviewing Sample Listings Creating Your Profile
Setting up your profile correctly is crucial for ensuring your business is accurately represented on Google Search and Maps, making it easier for potential customers to find and connect with you.
- Sign In or Sign Up:
– If you don’t have a Google account, you’ll need to create one.
– Visit the Google My Business website (business.google.com) and sign in using your Google credentials.
- Adding Your Business:
– Once signed in, click on the “Manage now” or “Add your business to Google” button.
– Enter your business name. Make sure it is accurate and follows Google’s naming guidelines.
– Select the appropriate category that best represents your business type.
- Location and Service Area:
– If your business has a physical location, enter your address. Ensure it’s accurate and matches your actual business address.
– If you’re a service-area business, specify the geographic areas you serve without displaying your full address.
- Contact Details:
– Provide a phone number and website URL where customers can reach you.
– Verify that the contact information is correct and up-to-date.
- Business Description:
– Craft a concise and engaging business description that summarizes what your business offers. Avoid excessive use of keywords and keep it informative.
- Working Hours:
– Set your business’s operating hours for each day of the week. Update this information if your hours change.
- Photos and Videos:
– Upload high-quality images and videos that showcase your business. Include exterior and interior shots, products, services, and any other relevant visuals.
- Attributes and Features:
– Select attributes that highlight specific features of your business, such as “Wheelchair accessible,” “Outdoor seating,” or “Free Wi-Fi.”
- Reviews and Ratings:
– Enable customer reviews and ratings. Respond professionally to reviews to engage with customers and demonstrate your commitment to customer service.
- Google Maps Integration:
– Verify that your business’s location is accurately pinned on Google Maps. This helps customers find your physical address easily.
- Verification:
– Google will require verification to ensure you’re the legitimate owner or representative of the business. Verification can be done through a postcard sent to your business address or phone verification.
- Regular Updates:
– After your profile is set up, regularly update it with fresh photos, posts, and relevant information. This maintains an active and engaging profile.
- Insights and Analytics:
– Utilize GMB Insights to monitor how customers are finding and interacting with your business. This data can help you refine your marketing strategies.
- Guidelines and Policies:
– Adhere to Google’s guidelines and policies throughout the setup process to avoid any issues with your profile.
Setting up your profile on Google My Business is a fundamental step in enhancing your online presence and reaching local customers. A complete and accurate profile can significantly improve your business’s visibility and attract potential customers. Keep your profile updated and engage with your audience to make the most of this valuable tool.