Lessons

Table of Contents

  • Reviewing Sample Listings
    0:20
    Creating Your Profile
    0:25
    Building Your Profile Site
    0:25
    Session Quiz: Starting with Google Business Profile
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Building Your Profile Site

Building Your Profile Site

Building your profile site in Google My Business is a great way to enhance your online presence and make it easier for potential customers to find and learn about your business. Here are the steps to create and optimize your profile site: Sign in to Google My Business:    If you don’t have a Google My Business account, create one by visiting the Google My Business website (business.google.com) and clicking on “Manage now.” If you already have an account, sign in. Claim or Verify Your Business:    If your business is not already listed on Google My Business, you’ll need to claim it by entering the necessary details. If it’s listed but not claimed, request ownership. Google will typically send you a postcard with a verification code to your business address. Once you receive it, enter the code to verify your business. Access Your Profile Site:    After verifying your business, you can access your profile site. It’s a simple website hosted by Google that showcases your business information. To access it, go to your Google My Business dashboard, click on “Website” in the left-hand menu. Customize the URL:    You can customize the URL for your profile site to make it more memorable....

Building your profile site in Google My Business is a great way to enhance your online presence and make it easier for potential customers to find and learn about your business. Here are the steps to create and optimize your profile site:

  1. Sign in to Google My Business:

   If you don’t have a Google My Business account, create one by visiting the Google My Business website (business.google.com) and clicking on “Manage now.” If you already have an account, sign in.

  1. Claim or Verify Your Business:

   If your business is not already listed on Google My Business, you’ll need to claim it by entering the necessary details. If it’s listed but not claimed, request ownership. Google will typically send you a postcard with a verification code to your business address. Once you receive it, enter the code to verify your business.

  1. Access Your Profile Site:

   After verifying your business, you can access your profile site. It’s a simple website hosted by Google that showcases your business information. To access it, go to your Google My Business dashboard, click on “Website” in the left-hand menu.

  1. Customize the URL:

   You can customize the URL for your profile site to make it more memorable. Choose a short, relevant name for your site, which will be appended to “business.site.google.com.” For example, if your business is “ABC Flowers,” you could choose “abc-flowers” as your custom URL.

  1. Edit Your Site Information:

   Click on the “Edit” button to modify the information on your profile site. Ensure that your business name, address, phone number, website URL, and other details are accurate and up-to-date. You can also add a business description, products or services, and business hours.

  1. Choose a Theme:

   Google My Business offers several pre-designed themes to choose from. Pick a theme that suits your brand and the message you want to convey.

  1. Add Photos and Videos:

   Upload high-quality photos and videos that showcase your products, services, and the atmosphere of your business. Visual content helps potential customers get a better sense of what you offer.

  1. Add Posts:

   You can create posts to keep your customers informed about promotions, events, or news related to your business. Regular posts can help engage your audience and keep them updated.

  1. Review and Publish:

   Once you’ve filled out all the relevant information and added media, review your profile site to ensure everything looks good. Then, click on the “Publish” button to make your site live.

  1. Share Your Profile Site:

    Share your profile site URL with your customers and on social media to promote your online presence. You can also add a link to your profile site on your main website.

  1. Monitor Performance:

    Regularly check the insights provided by Google My Business to see how many people are visiting your profile site, where they’re coming from, and what actions they take (e.g., calling your business or requesting directions).

  1. Update Your Profile Site as Needed:

    Keep your profile site current by updating it with new information, images, and posts as your business evolves.

Building and maintaining your profile site in Google My Business is an important step in improving your online visibility and connecting with potential customers. It’s a valuable tool for small businesses and can help attract local customers who are searching for products or services like yours.

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