Shivani Singh


Google Analytics-How Google Analytics Works

13 Lessons

1 Enrolled 5 (1)


In this comprehensive course, you’ll master leveraging Google Analytics’ latest features to seamlessly track consumer behavior across various devices. Begin by understanding the inner workings of Google Analytics, from setup to navigation. Brad guides you through essential concepts like metrics, channels, sources, and mediums within Google Analytics, establishing a strong foundation. Flickoly delves into effective data tracking techniques, ensuring accurate insights, and navigating the interface with ease.

You’ll learn to harness the power of reports for precise decision-making. Explore how to interpret metrics, dimensions, and other data elements to refine strategies. Brad demonstrates the significance of analyzing reports, revealing actionable insights that can steer your business toward success. The course also emphasizes campaign tracking using UTM parameters, enabling you to optimize marketing efforts effectively.

Moreover, the course underlines the importance of understanding audience demographics and behaviors. By fine-tuning your content and strategies based on these insights, you can engage and cater to your audience more efficiently. As the course concludes, you’re empowered to review your audience continually, adapting strategies and staying attuned to evolving trends to ensure your success in the dynamic world of digital analytics.


  • 35.5 hours on-demand video
  • 8 articles
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion


  • Smartphone/Tablet
  • Notepad & Pen
  • Basic online advertising understanding.
  • Computer with internet access.
  • Google account for communication.
  • No prior Google Analytics experience is needed.


  • Marketers and Marketing Professionals
  • Website Owners and Managers
  • Digital Analysts
  • Content Creators
  • Business Owners
  • E-commerce Managers
  • Advertising and Campaign Managers
  • Digital Marketing Students
  • Anyone interested in leveraging Google Analytics for business growth

What Will I Learn?

  • Fundamentals of Google Analytics.
  • Effective data tracking and interpretation.
  • How to track campaign performance using UTM parameters.
  • Utilizing audience insights for tailored strategies.
  • Optimizing marketing efforts based on data.
  • Interpreting and using various reports.
  • Enhancing user experience through insights.
  • Making informed decisions using analytics.
  • Adapting strategies to changing trends.
  • Continuous learning and improvement.
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