Puja kumari

Instructor

Google Ads: Set Up Guide for Business

39 Lessons

3 Enrolled

Overview

Discover the fundamental principles of pay-per-click (PPC) advertising through Google Ads, the premier PPC platform previously known as AdWords. Begin by delving into the mechanics of Google Ads and how it aligns with the requisites of your business and its clientele. Subsequently, grasp the art of creating a new Google Ads account and embarking on keyword research—an essential cornerstone for crafting exceptional advertisements.

As you proceed, the tutorial elucidates the process of initiating a fresh campaign and crafting your inaugural ad. Moreover, it elucidates the utilization of Google Ads reporting and Google Analytics to vigilantly track your campaign’s efficacy. In the realm of advanced strategies, Flickoly equips you with techniques for refining ads to amplify clicks, bolster conversions, and ultimately enhance your return on investment (ROI).

Furthermore, the guide extends beyond the rudiments to encompass ad extensions—an innovative attribute capable of augmenting your click-through rate by a noteworthy margin. In essence, this comprehensive tutorial empowers you to grasp the intricacies of PPC advertising, harness Google Ads to its fullest potential, and bolster the triumph of your online advertising endeavors.

Includes

  • Intended audience:
  • 35.5 hours on-demand video
  • 8 articles
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Requirements

  • Smartphone/Tablet
  • Notepad & Pen
  • Basic online advertising understanding.
  • Computer with internet access.
  • Email account for communication.
  • No prior Google Ads experience is needed.

Audience

  • Business owners
  • Marketers
  • Small businesses
  • Freelancers
  • E-commerce stores
  • Students
  • Non-profits
  • Digital marketing enthusiasts

What Will I Learn?

  • Create a Google Ads account.
  • Structure your first campaign with ad groups.
  • Conduct keyword research.
  • Set audience targeting.
  • Craft compelling ads.
  • Master tools and settings for campaign optimization and profitability.
Course Content
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